/* ============================================================
   עידו בן גד , הנדימן ומעצב תעשייתי
   מערכת עיצוב: "קו הלייזר" , קו אדום דק של 1px כמסמן יישור,
   מתוך הביקורות שחוזרות ומזכירות שעידו מגיע עם פלס לייזר.
   ============================================================ */

:root{
  --paper:#F6F4F0;
  --paper-2:#EFEBE4;
  --ink:#14120F;
  --ink-2:#3A3630;
  --muted:#7A736A;
  --line:#E0D9CE;
  --laser:#E0330A;
  /* גרסה כהה יותר לטקסט קטן על רקע בהיר , 5.2:1 מול הנייר */
  --laser-txt:#C42B06;
  --dark:#100E0C;
  --dark-2:#1C1916;
  --dark-line:#2E2924;
  --dark-muted:#A79E92;

  --sans:"Heebo","Assistant","Rubik","Arial Hebrew",system-ui,-apple-system,"Segoe UI",sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;

  --wrap:1280px;
  --gut:clamp(20px,5vw,64px);
  --sp:clamp(72px,10vw,140px);
  --r:2px;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:92px;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--sans);
  font-weight:400;
  font-size:clamp(16px,1.05vw,17.5px);
  line-height:1.72;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{margin:0;font-weight:900;line-height:1.06;letter-spacing:-.022em}
p{margin:0}
ul,ol,dl{margin:0;padding:0;list-style:none}

.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:var(--gut)}

.skip{position:absolute;inset-inline-start:-9999px;top:0;background:var(--ink);color:#fff;padding:12px 20px;z-index:200}
.skip:focus{inset-inline-start:0}
:focus-visible{outline:2px solid var(--laser);outline-offset:3px}

/* ─────────────── כפתורים ─────────────── */
.btn{
  --bg:var(--ink); --fg:var(--paper);
  display:inline-flex;align-items:center;gap:.55em;
  background:var(--bg);color:var(--fg);
  padding:.85em 1.5em;border:1px solid var(--bg);border-radius:var(--r);
  font:500 .96rem/1 var(--sans);text-decoration:none;white-space:nowrap;
  transition:background .18s,color .18s,border-color .18s,transform .18s;
}
.btn:hover{--bg:var(--laser);transform:translateY(-1px)}
.btn--lg{padding:1.05em 1.9em;font-size:1.02rem}
.btn--sm{padding:.6em 1.05em;font-size:.86rem}
.btn--ghost{--bg:transparent;--fg:var(--ink);border-color:var(--line)}
.btn--ghost:hover{--bg:transparent;--fg:var(--laser);border-color:var(--laser)}
.ico{width:1.05em;height:1.05em;fill:currentColor;flex:none}

.lnk{color:var(--laser-txt);text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:1px}

/* ─────────────── ניווט ─────────────── */
.nav{position:sticky;top:0;z-index:100;background:color-mix(in srgb,var(--paper) 88%,transparent);backdrop-filter:blur(14px) saturate(1.4)}
.nav__in{display:flex;align-items:center;gap:clamp(16px,3vw,44px);min-height:74px}
.nav__laser{height:1px;background:var(--line);position:relative}
.nav__laser::after{content:"";position:absolute;inset-block:0;inset-inline-start:0;width:var(--p,0%);background:var(--laser);transition:width .1s linear}

.brand{display:flex;align-items:center;gap:.7em;text-decoration:none;flex:none}
.brand__mark{width:26px;height:26px;flex:none;border:1.5px solid var(--ink);border-radius:50%;position:relative}
.brand__mark::after{content:"";position:absolute;top:50%;inset-inline:-6px;height:1.5px;background:var(--laser);transform:translateY(-50%)}
.brand__txt{display:flex;flex-direction:column;line-height:1.15}
.brand__txt b{font-weight:900;font-size:1.02rem;letter-spacing:-.02em}
.brand__txt i{font-style:normal;font-size:.7rem;color:var(--muted);letter-spacing:.06em}

.nav__links{display:flex;gap:clamp(12px,1.9vw,28px);margin-inline-start:auto;font-size:.9rem}
.nav__links a{text-decoration:none;color:var(--ink-2);padding-block:6px;position:relative}
.nav__links a::after{content:"";position:absolute;bottom:0;inset-inline:0;height:1px;background:var(--laser);transform:scaleX(0);transform-origin:100% 50%;transition:transform .22s}
.nav__links a:hover::after{transform:scaleX(1)}
@media (max-width:1000px){.nav__links{display:none}.nav__in{justify-content:space-between}.btn--sm{margin-inline-start:auto}}

/* ─────────────── HERO ─────────────── */
.hero{padding-block:clamp(44px,7vw,90px) clamp(40px,6vw,72px)}
.hero__grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,5vw,72px);align-items:center}
@media (max-width:900px){.hero__grid{grid-template-columns:1fr;gap:36px}}

.kicker{display:flex;align-items:center;gap:.6em;font:500 .78rem/1 var(--mono);letter-spacing:.14em;color:var(--muted);margin-bottom:clamp(20px,3vw,32px)}
.dot{width:7px;height:7px;border-radius:50%;background:var(--laser);flex:none;box-shadow:0 0 0 4px color-mix(in srgb,var(--laser) 16%,transparent)}

.hero h1{font-size:clamp(2.15rem,4.55vw,3.9rem);letter-spacing:-.035em;text-wrap:balance}
.hero h1 em{font-style:normal;position:relative;display:inline-block}
.hero h1 em::after{
  content:"";position:absolute;bottom:-.14em;inset-inline:-.06em;height:3px;background:var(--laser);
  transform:scaleX(0);transform-origin:100% 50%;animation:draw 1s .5s cubic-bezier(.22,1,.36,1) forwards;
}
@keyframes draw{to{transform:scaleX(1)}}
@media (prefers-reduced-motion:reduce){.hero h1 em::after{animation:none;transform:scaleX(1)}}

.lede{margin-top:clamp(20px,2.6vw,30px);max-width:47ch;font-size:clamp(1.02rem,1.35vw,1.19rem);color:var(--ink-2);line-height:1.72}
.hero__cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:clamp(26px,3.4vw,38px)}
.hero__note{margin-top:16px;font-size:.86rem;color:var(--muted)}

.hero__fig{margin:0;position:relative}
.hero__fig img{width:100%;aspect-ratio:3/4;object-fit:cover;border-radius:var(--r)}
.hero__fig figcaption{position:absolute;inset-block-end:16px;inset-inline-start:16px}
.tag{display:inline-block;background:color-mix(in srgb,var(--dark) 82%,transparent);backdrop-filter:blur(8px);color:#fff;font:500 .74rem/1 var(--mono);letter-spacing:.05em;padding:.6em .9em;border-radius:var(--r)}


/* ─────────────── מבנה סקשן ─────────────── */
.sec{padding-block:var(--sp);position:relative}
/* על רקע כהה הכיוון הפוך: גוון בהיר יותר של הלייזר , 6.7:1 */
.sec--dark,.foot{--laser-txt:#FF7A52}
.sec--dark{background:var(--dark);color:var(--paper);--line:var(--dark-line);--muted:var(--dark-muted);--ink:var(--paper);--ink-2:#D6CFC4}
.sec--dark .btn--ghost{--fg:var(--paper)}

.sec__head{max-width:60ch;margin-bottom:clamp(40px,5.5vw,72px)}
.num{font:500 .8rem/1 var(--mono);letter-spacing:.2em;color:var(--laser-txt);margin-bottom:1.5em;position:relative;padding-inline-start:56px}
.num::before{content:"";position:absolute;top:50%;inset-inline-start:0;width:44px;height:1px;background:var(--laser);transform:scaleX(var(--s,0));transform-origin:100% 50%;transition:transform .7s cubic-bezier(.22,1,.36,1)}
.is-in .num::before,.num::before{--s:1}
.sec__head h2{font-size:clamp(1.85rem,4.2vw,3.15rem)}
.sec__sub{margin-top:1em;color:var(--muted);font-size:clamp(1rem,1.2vw,1.1rem)}

/* ─────────────── עמודי תווך ─────────────── */
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
@media (max-width:1000px){.pillars{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.pillars{grid-template-columns:1fr}}
.pillar{background:var(--paper);padding:clamp(24px,3vw,38px);display:flex;flex-direction:column;gap:.9em}
.sec--dark .pillar{background:var(--dark-2)}
.pillar__n{font:500 .78rem/1 var(--mono);color:var(--laser-txt);letter-spacing:.14em}
.pillar h3{font-size:clamp(1.15rem,1.7vw,1.4rem)}
.pillar>p{color:var(--ink-2);font-size:.97rem}
.pillar blockquote{margin:auto 0 0;padding-top:1.3em;border-top:1px solid var(--line);font-size:.9rem;color:var(--muted);line-height:1.65}
.pillar cite{display:block;margin-top:.7em;font-style:normal;font:500 .76rem/1 var(--mono);letter-spacing:.06em;color:var(--ink)}

/* ─────────────── שלושת השלבים בגיבור ─────────────── */
.how{
  margin-top:clamp(22px,3vw,30px);
  display:grid;grid-template-columns:repeat(3,1fr);gap:1px;
  background:var(--line);border:1px solid var(--line);border-top:2px solid var(--laser);
  border-radius:var(--r);overflow:hidden;
}
.how li{background:var(--paper);padding:clamp(15px,1.8vw,22px)}
.how__n{display:block;font:500 .66rem/1 var(--mono);letter-spacing:.14em;color:var(--laser-txt);margin-bottom:1em}
.how__i{display:block;width:21px;height:21px;fill:var(--ink);margin-bottom:.85em}
.how b{display:block;font-size:.95rem;font-weight:700;letter-spacing:-.012em;margin-bottom:.3em}
.how i{display:block;font-style:normal;font-size:.82rem;line-height:1.5;color:var(--muted)}
.hero__note a{display:inline-block;padding-block:.7em;color:var(--laser-txt);text-decoration:none;border-bottom:1px solid currentColor}
@media (max-width:640px){
  .how{grid-template-columns:1fr}
  .how li{display:grid;grid-template-columns:auto 1fr;column-gap:14px;row-gap:.2em;align-items:center;padding-block:14px}
  .how__n{grid-column:1;grid-row:1/3;align-self:start;margin:0;padding-top:.35em}
  .how__i{grid-column:2;grid-row:1;margin:0 0 .35em;width:19px;height:19px}
  .how b{grid-column:2;grid-row:2}
  .how i{grid-column:2;grid-row:3}
}

/* ─────────────── שורת הדירוג, מקושרת לביקורות ─────────────── */
.rating{
  display:flex;flex-wrap:wrap;align-items:baseline;gap:.45em 1.1em;
  margin-top:clamp(48px,7vw,88px);
  padding:clamp(18px,2.4vw,26px) clamp(18px,2.4vw,28px);
  background:var(--paper);border:1px solid var(--line);border-top:2px solid var(--laser);
  border-radius:var(--r);text-decoration:none;transition:background .25s;
}
.rating:hover{background:var(--paper-2)}
.rating__stars{color:var(--laser);letter-spacing:.16em;font-size:1.02rem}
.rating__val{font-size:clamp(1.7rem,3vw,2.3rem);font-weight:900;line-height:1;letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.rating__txt{font-size:.98rem;color:var(--ink-2)}
.rating__go{margin-inline-start:auto;font:500 .78rem/1 var(--mono);letter-spacing:.07em;color:var(--laser-txt);border-bottom:1px solid currentColor;padding-bottom:3px}
@media (max-width:640px){.rating__go{margin-inline-start:0;flex-basis:100%;margin-top:.5em}}

/* ─────────────── רצף שלבים בעבודה ─────────────── */
.seq__stage{position:relative;aspect-ratio:4/3;overflow:hidden;border-radius:var(--r) var(--r) 0 0;background:var(--paper-2)}
.seq--tall .seq__stage{aspect-ratio:3/4}
.seq__img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .45s ease;cursor:pointer}
.seq__slide{position:absolute;inset:0;opacity:0;transition:opacity .45s ease;touch-action:pan-y;cursor:ew-resize;user-select:none}
.seq__slide.is-on{opacity:1}
.seq__slide .ba__img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.seq__slide .ba__clip{position:absolute;inset:0;clip-path:inset(0 0 0 calc(100% - var(--x,50%)))}
.seq__img.is-on{opacity:1}
.seq__bar{
  display:flex;align-items:center;gap:.9em;margin:0;min-height:46px;padding-inline:clamp(10px,1.4vw,16px);
  background:var(--paper-2);border:1px solid var(--line);border-top:0;border-radius:0 0 var(--r) var(--r);
}
.seq__kicker{flex:none;font:500 .64rem/1 var(--mono);letter-spacing:.15em;color:var(--muted)}
.seq__dots{display:flex;align-items:center;flex:1 1 auto;flex-wrap:wrap;min-width:0}
.seq__dot{
  appearance:none;border:0;background:none;padding:0;cursor:pointer;
  width:26px;min-height:44px;display:flex;align-items:center;justify-content:center;
}
.seq__dot::before{
  content:"";width:9px;height:9px;border-radius:50%;background:var(--line);
  transition:background .25s,box-shadow .25s,transform .25s;
}
.seq__dot:hover::before{background:var(--muted)}
.seq__dot.is-on::before{background:var(--laser);box-shadow:0 0 0 3px color-mix(in srgb,var(--laser) 20%,transparent)}
.seq__now{
  margin-inline-start:auto;flex:none;text-align:end;
  font:500 .72rem/1.2 var(--mono);letter-spacing:.05em;color:var(--ink);
}
.sec--dark .seq__bar{background:var(--dark-2);border-color:var(--dark-line)}
.sec--dark .seq__dot::before{background:var(--dark-line)}
.sec--dark .seq__dot.is-on::before{background:var(--laser)}
.sec--dark .seq__bar{background:var(--dark-line);border-color:var(--dark-line)}
.sec--dark .seq__btn{background:var(--dark-2);color:var(--dark-muted)}
.sec--dark .seq__btn.is-on{background:var(--dark);color:var(--paper)}

/* ─────────────── תגית על כרטיס ─────────────── */
.card__tag{
  display:inline-block;margin-bottom:.85em;padding:.5em .75em;
  font:500 .64rem/1 var(--mono);letter-spacing:.13em;color:var(--laser-txt);
  border:1px solid var(--line);border-radius:var(--r);
}

/* ─────────────── קיפול הרשת ─────────────── */
.grid--folded [data-extra]{display:none}
.more{
  display:block;margin:clamp(28px,3.5vw,44px) auto 0;min-height:48px;
  padding:.9em 2.2em;background:transparent;border:1px solid var(--ink);border-radius:var(--r);
  font:700 .95rem/1 var(--sans);color:var(--ink);cursor:pointer;
  transition:background .25s,color .25s;
}
.more:hover{background:var(--ink);color:var(--paper)}

/* ─────────────── כותרת קהלים ─────────────── */
.aud__title{font:500 .82rem/1.4 var(--mono);letter-spacing:.14em;color:var(--dark-muted);margin:clamp(52px,7vw,84px) 0 clamp(20px,2.4vw,28px)}

/* ─────────────── קהלים ─────────────── */
.aud{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(16px,2vw,26px)}
@media (max-width:1000px){.aud{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.aud{grid-template-columns:1fr}}
.aud__card{background:var(--dark-2);border:1px solid var(--dark-line);border-radius:var(--r);padding:clamp(22px,2.8vw,34px);position:relative;overflow:hidden}
.aud__card::before{content:"";position:absolute;top:0;inset-inline:0;height:2px;background:var(--laser);transform:scaleX(0);transform-origin:100% 50%;transition:transform .4s}
.aud__card:hover::before{transform:scaleX(1)}
.aud__card h3{font-size:clamp(1.1rem,1.6vw,1.32rem);margin-bottom:.7em}
.aud__card p{color:var(--dark-muted);font-size:.95rem}

.trades__title{font:500 .82rem/1.4 var(--mono);letter-spacing:.14em;color:var(--dark-muted);margin:clamp(52px,7vw,84px) 0 clamp(20px,2.4vw,28px)}
.trades{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--dark-line);border:1px solid var(--dark-line)}
@media (max-width:900px){.trades{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.trades{grid-template-columns:1fr}}
.trades li{background:var(--dark);padding:clamp(18px,2.2vw,26px);font-size:.9rem;color:var(--dark-muted);line-height:1.6}
.trades b{display:block;color:var(--paper);font-size:1rem;font-weight:700;margin-bottom:.35em;letter-spacing:-.01em}

/* ─────────────── תיק עבודות ─────────────── */
.case--hero{background:var(--paper-2);padding-block:clamp(44px,6vw,80px);margin-block:clamp(20px,3vw,40px) clamp(48px,6vw,80px)}
.case__grid{display:grid;grid-template-columns:.85fr 1fr;gap:clamp(30px,4.5vw,68px);align-items:center}
@media (max-width:960px){.case__grid{grid-template-columns:1fr}}
@media (min-width:961px){
  .case__grid{align-items:start}
  .case--hero .case__media{max-width:420px;margin-inline-start:auto}
  /* התמונה מתחילה בגובה הכותרת ונגמרת בסוף הציטוט */
  .case--hero .case__media{align-self:stretch;padding-top:calc(.76rem * 2.4)}
  .case--hero .seq{display:flex;flex-direction:column;height:100%}
  .case--hero .seq__stage{aspect-ratio:auto;flex:1 1 auto;min-height:0}
}
.case__eyebrow{font:500 .76rem/1 var(--mono);letter-spacing:.14em;color:var(--laser-txt);margin-bottom:1.4em}
.case__copy h3{font-size:clamp(1.6rem,3.2vw,2.5rem);margin-bottom:.7em}
.case__copy>p{color:var(--ink-2);max-width:46ch}
.case__facts{margin-top:clamp(24px,3vw,34px);display:grid;gap:1px;background:var(--line);border:1px solid var(--line)}
.case__facts li{background:var(--paper-2);padding:1em 1.2em;font-size:.93rem;color:var(--ink-2);line-height:1.6}
.case__facts span{display:block;font:500 .72rem/1 var(--mono);letter-spacing:.1em;color:var(--muted);margin-bottom:.6em}
.case__quote{margin-top:clamp(22px,2.6vw,30px);padding-inline-start:16px;border-inline-start:2px solid var(--laser);font-size:1.02rem;font-weight:500;line-height:1.6;max-width:44ch}

.case__media{display:block}
.ph{margin:0;overflow:hidden;border-radius:var(--r);background:var(--paper-2)}
.ph img{width:100%;aspect-ratio:4/3;object-fit:cover;transition:transform .6s cubic-bezier(.22,1,.36,1)}
.ph--tall{grid-row:span 2}
.ph--tall img{aspect-ratio:3/4;height:100%}
.ph:hover img{transform:scale(1.035)}
@media (max-width:520px){.ph--tall{grid-row:auto}}

/* פתרונות בהזמנה , טיפוגרפי, בלי תמונות */
.bespoke{border-top:1px solid var(--line);padding-top:clamp(30px,4vw,48px);margin-bottom:clamp(48px,6vw,84px)}
.bespoke__head{margin-bottom:clamp(24px,3vw,36px);max-width:56ch}
.bespoke__head h3{font-size:clamp(1.4rem,2.6vw,2rem)}
.bespoke__head p{margin-top:.6em;color:var(--muted)}
.bespoke__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
@media (max-width:880px){.bespoke__grid{grid-template-columns:1fr}}
.bespoke__grid article{background:var(--paper);padding:clamp(22px,2.8vw,34px);display:flex;flex-direction:column;gap:.7em}
.bespoke__k{font:500 .72rem/1 var(--mono);letter-spacing:.14em;color:var(--laser-txt)}
.bespoke__grid h4{margin:0;font-size:clamp(1.08rem,1.6vw,1.28rem);font-weight:900;letter-spacing:-.02em;line-height:1.15}
.bespoke__grid p{font-size:.94rem;color:var(--ink-2);line-height:1.68}

/* מה אני לא עושה */
.nots{margin-top:clamp(52px,7vw,84px);border:1px solid var(--dark-line);padding:clamp(24px,3.2vw,40px);background:var(--dark-2)}
.nots h3{font-size:clamp(1.25rem,2.2vw,1.7rem)}
.nots h3 em{font-style:normal;color:var(--laser-txt)}
.nots__lead{margin-top:.55em;color:var(--dark-muted);font-size:.96rem}
.nots ul{margin:clamp(18px,2.2vw,26px) 0;display:grid;grid-template-columns:repeat(auto-fit,minmax(15rem,1fr));gap:.55em 1.6em}
.nots li{position:relative;padding-inline-start:1.5em;font-size:.97rem;color:var(--paper)}
.nots li::before{content:"";position:absolute;top:.72em;inset-inline-start:0;width:11px;height:1px;background:var(--laser-txt)}
.nots__note{font-size:.92rem;color:var(--dark-muted);max-width:68ch}
.nots>summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:1.2em;min-height:44px}
.nots>summary::-webkit-details-marker{display:none}
.nots>summary h3{flex:1 1 auto}
.nots__x{flex:none;position:relative;width:17px;height:17px}
.nots__x::before,.nots__x::after{content:"";position:absolute;inset-inline:0;top:50%;margin-top:-1px;height:2px;background:var(--laser)}
.nots__x::after{transform:rotate(90deg);transition:transform .3s}
.nots[open] .nots__x::after{transform:rotate(0deg)}
.nots__in>.nots__lead{margin-top:.75em}

/* לפני / אחרי */
.ba__row{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,3.5vw,48px);margin-bottom:clamp(48px,6vw,84px)}
@media (max-width:820px){.ba__row{grid-template-columns:1fr}}
.ba h3{font-size:clamp(1.2rem,1.9vw,1.5rem);margin:1.2em 0 .55em}
.ba>p{color:var(--ink-2);font-size:.96rem;max-width:52ch}
.ba__stage{position:relative;aspect-ratio:4/5;overflow:hidden;border-radius:var(--r);background:var(--paper-2);touch-action:pan-y;cursor:ew-resize;user-select:none}
.ba__img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
/* --x נמדד מקצה ההתחלה (בעברית: מימין). clip-path פיזי, לכן חותכים משמאל
   את המשלים ל-100% , כך נשארת חשופה רצועת ה"לפני" בצד ימין. */
.ba__clip{position:absolute;inset:0;clip-path:inset(0 0 0 calc(100% - var(--x,50%)))}
.ba__handle{
  position:absolute;top:0;bottom:0;inset-inline-start:var(--x,50%);
  width:44px;transform:translateX(50%);
  background:none;border:0;padding:0;cursor:ew-resize;z-index:3;
}
.ba__handle::before{content:"";position:absolute;top:0;bottom:0;inset-inline-start:50%;width:2px;background:var(--laser);transform:translateX(50%)}
.ba__handle span{
  position:absolute;top:50%;inset-inline-start:50%;transform:translate(50%,-50%);
  width:30px;height:30px;border-radius:50%;background:#fff;
  display:grid;place-items:center;box-shadow:0 2px 10px rgba(0,0,0,.3);
}
.ba__handle span::before{content:"⟷";color:var(--laser);font-size:13px;line-height:1}

/* רשת פרויקטים */
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.4vw,32px)}
@media (max-width:960px){.grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.grid{grid-template-columns:1fr}}
.card--wide{grid-column:span 2}
@media (max-width:600px){.card--wide{grid-column:span 1}}
.card__txt{padding-top:1.1em}
.card__txt h3{font-size:clamp(1.05rem,1.5vw,1.25rem);margin-bottom:.5em}
.card__txt p{font-size:.92rem;color:var(--muted);line-height:1.65;max-width:46ch}
.card--wide .ph img{aspect-ratio:16/10}

/* ─────────────── תהליך ─────────────── */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--dark-line);border:1px solid var(--dark-line);counter-reset:s}
@media (max-width:900px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}
.steps li{background:var(--dark);padding:clamp(24px,3vw,38px);position:relative}
.steps__n{font:500 2.4rem/1 var(--mono);color:var(--dark-line);display:block;margin-bottom:.5em;letter-spacing:-.04em}
.steps li h3{font-size:clamp(1.08rem,1.55vw,1.3rem);margin-bottom:.7em}
.steps li p{color:var(--dark-muted);font-size:.94rem}

/* ─────────────── מחירים ─────────────── */
.price{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,26px)}
@media (max-width:800px){.price{grid-template-columns:1fr}}
.price__card{border:1px solid var(--line);border-radius:var(--r);padding:clamp(26px,3.2vw,40px);background:#fff}
.price__card--hi{background:var(--dark);color:var(--paper);border-color:var(--dark)}
.price__lbl{font:500 .76rem/1 var(--mono);letter-spacing:.12em;color:var(--muted);margin-bottom:1.4em}
.price__card--hi .price__lbl{color:var(--dark-muted)}
.price__val{font-size:clamp(2.6rem,5vw,3.9rem);font-weight:900;letter-spacing:-.04em;line-height:1;font-variant-numeric:tabular-nums}
.price__val span{font-size:.42em;font-weight:500;color:var(--laser);margin-inline-start:.16em;vertical-align:.42em}
.price__meta{margin-top:1em;font-size:.88rem;color:var(--muted)}
.price__card--hi .price__meta{color:var(--dark-muted)}
/* טבלת מדרגות לפי מרחק */
.tiers__title{font:500 .82rem/1.4 var(--mono);letter-spacing:.14em;color:var(--muted);margin:clamp(38px,5vw,60px) 0 clamp(14px,1.8vw,20px)}
.tiers__wrap{overflow-x:auto;border:1px solid var(--line);background:#fff}
.tiers{width:100%;min-width:30rem;border-collapse:collapse;font-size:.97rem}
.tiers th,.tiers td{padding:.95em 1.15em;text-align:start;border-bottom:1px solid var(--line)}
.tiers thead th{font:500 .74rem/1.4 var(--mono);letter-spacing:.1em;color:var(--muted);background:var(--paper-2)}
.tiers tbody th{font-weight:700;color:var(--ink)}
.tiers td{font-variant-numeric:tabular-nums;font-weight:500}
.tiers tbody tr:last-child th,.tiers tbody tr:last-child td{border-bottom:0}
.tiers__note{margin-top:.9em;font-size:.86rem;color:var(--muted)}

.price__notes{margin-top:clamp(28px,3.4vw,44px);display:grid;gap:.9em;max-width:76ch}
.price__notes li{padding-inline-start:20px;position:relative;font-size:.95rem;color:var(--ink-2)}
.price__notes li::before{content:"";position:absolute;top:.72em;inset-inline-start:0;width:9px;height:1px;background:var(--laser)}

/* ─────────────── ציטוטים ─────────────── */
.quotes{columns:3;column-gap:clamp(18px,2.4vw,30px)}
@media (max-width:960px){.quotes{columns:2}}
@media (max-width:620px){.quotes{columns:1}}
.quotes blockquote{
  break-inside:avoid;margin:0 0 clamp(18px,2.4vw,30px);
  background:var(--dark-2);border:1px solid var(--dark-line);border-radius:var(--r);
  padding:clamp(20px,2.6vw,30px);
}
.quotes p{font-size:.98rem;line-height:1.7;color:#E6E0D6}
.quotes b{color:#fff;font-weight:700}
.quotes cite{display:block;margin-top:1.1em;padding-top:1.1em;border-top:1px solid var(--dark-line);font-style:normal;font:500 .76rem/1 var(--mono);letter-spacing:.07em;color:var(--laser-txt)}

/* ─────────────── אודות ─────────────── */
.about{display:grid;grid-template-columns:.72fr 1fr;gap:clamp(30px,5vw,72px);align-items:center}
@media (max-width:900px){.about{grid-template-columns:1fr}}
.about__fig{margin:0;overflow:hidden;border-radius:var(--r)}
.about__fig img{width:100%;aspect-ratio:4/5;object-fit:cover}
.about__copy h2{font-size:clamp(1.8rem,3.6vw,2.7rem);margin-bottom:.7em}
.about__copy p{color:var(--ink-2);max-width:56ch;margin-bottom:1.05em}
.about__copy b{color:var(--ink);font-weight:700}
.creds{margin-top:clamp(24px,3vw,34px);display:grid;gap:1px;background:var(--line);border:1px solid var(--line)}
@media (min-width:620px){.creds{grid-template-columns:1fr 1fr}}
.creds li{background:var(--paper);padding:.95em 1.15em;font:500 .88rem/1.4 var(--sans);position:relative;padding-inline-start:2.4em}
.creds li::before{content:"–";position:absolute;inset-inline-start:1.1em;color:var(--laser-txt)}

/* ─────────────── שאלות ─────────────── */
.faq{border-top:1px solid var(--dark-line);max-width:88ch}
.faq details{border-bottom:1px solid var(--dark-line)}
.faq summary{
  cursor:pointer;list-style:none;position:relative;
  padding-block:1.25em;padding-inline-start:0;padding-inline-end:2.6em;
  font-size:clamp(1rem,1.4vw,1.16rem);font-weight:500;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"+";position:absolute;inset-inline-end:0;top:1.05em;
  font:400 1.5rem/1 var(--mono);color:var(--laser-txt);transition:transform .25s;
}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq summary:hover{color:var(--laser-txt)}
.faq p{padding:0 0 1.5em;color:var(--dark-muted);max-width:70ch;font-size:.97rem}

/* ─────────────── CTA + פוטר ─────────────── */
.cta{background:var(--laser);color:#fff;padding-block:clamp(64px,9vw,120px);text-align:center}
.cta__in h2{font-size:clamp(1.9rem,4.6vw,3.4rem);max-width:18ch;margin-inline:auto}
.cta__in>p{margin-top:1.1em;font-size:clamp(1rem,1.3vw,1.15rem);opacity:.92;max-width:52ch;margin-inline:auto}
.cta__btns{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:clamp(28px,3.6vw,40px)}
.cta .btn{--bg:var(--ink);--fg:#fff;border-color:var(--ink)}
.cta .btn:hover{--bg:#fff;--fg:var(--ink);border-color:#fff}
.cta .btn--ghost{--bg:transparent;--fg:#fff;border-color:rgba(255,255,255,.5)}
.cta .btn--ghost:hover{--bg:#fff;--fg:var(--laser);border-color:#fff}

.foot{background:var(--dark);color:var(--dark-muted);padding-block:clamp(44px,6vw,72px) 28px;font-size:.9rem}
.foot__in{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:clamp(22px,3vw,40px);padding-bottom:clamp(28px,3.6vw,44px);border-bottom:1px solid var(--dark-line)}
@media (max-width:700px){.foot__in{grid-template-columns:1fr}}
.foot__name{color:var(--paper);font-weight:900;font-size:1.15rem;letter-spacing:-.02em;margin-bottom:.3em}
.foot b{color:var(--paper);font-weight:500;font-family:var(--mono);font-size:.76rem;letter-spacing:.1em;display:block;margin-bottom:.5em}
.foot a{color:var(--paper);text-decoration:none;border-bottom:1px solid var(--dark-line)}
.foot a:hover{color:var(--laser);border-color:var(--laser)}
.foot__base{padding-top:24px;font-size:.8rem;opacity:.6}

/* ─────────────── כפתור צף ─────────────── */
.fab{
  position:fixed;inset-block-end:20px;inset-inline:0;z-index:90;
  display:none;align-items:center;justify-content:center;gap:.5em;
  width:max-content;margin-inline:auto;
  background:var(--ink);color:#fff;text-decoration:none;
  padding:.9em 1.4em;border-radius:100px;font:700 .92rem/1 var(--sans);
  box-shadow:0 8px 28px rgba(0,0,0,.28);
}
.fab svg{width:20px;height:20px;fill:#25D366}
@media (max-width:1000px){.fab{display:flex}}

/* ─────────────── התאמות מובייל ─────────────── */
@media (max-width:560px){
  .hero__cta{flex-direction:column;align-items:stretch}
  .hero__cta .btn,.cta__btns .btn{justify-content:center}
  .cta__btns{flex-direction:column;align-items:stretch}
}
/* מרווח כדי שהכפתור הצף לא יכסה את הפוטר */
@media (max-width:1000px){.foot{padding-bottom:96px}}

/* אזורי מגע: מינימום 44px באצבע */
@media (max-width:1000px){
  .nav .btn--sm{min-height:44px;padding-inline:1.15em}
  .brand{min-height:44px}
  .lnk{display:inline-block;padding-block:.55em}
  .foot a{display:inline-block;padding-block:.72em}
  .faq summary{padding-block:1.35em}
}

/* ─────────────── חשיפה בגלילה ─────────────── */
.reveal{opacity:0;transform:translateY(22px)}
.reveal.is-in{opacity:1;transform:none;transition:opacity .75s cubic-bezier(.22,1,.36,1),transform .75s cubic-bezier(.22,1,.36,1)}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}}

/* רמז השימוש במשווה, צמוד למשוואות עצמן ולא בראש הסקשן */
.ba__hint{margin:0 0 1.1em;color:var(--muted);font-size:.95rem}

/* פורטרט לפני הקריאה לפעולה: פנים לפני הבקשה */
.cta__face{margin:0 auto 1.4em;width:132px;height:132px;border-radius:50%;overflow:hidden;
  border:0;background:rgba(255,255,255,.14);
  box-shadow:0 0 0 3px rgba(255,255,255,.3),0 10px 30px rgba(0,0,0,.18)}
.cta__face img{width:100%;height:100%;object-fit:cover;object-position:50% 7%;display:block}